Guerilla Marketing Online (pay Per Click)

The word Guerilla (Guerrilla) which comes from the italian term Guerra, or War, with the -illa ending diminutive, could be translated as small war. A guerilla web promotion strategy for pay per click therefore works best with small businesses in competitive markets. By applying guerilla promotion tactics to their pay per click campaign a small business can undertake a kind of online guerrilla warfare, which is a process of combat by which a smaller group of combatants attempts to make use of its mobility to defeat a bigger, & consequently less mobile, army. A guerilla web promotion strategy applies the principles of military strategy to your pay per click campaign management. Guerilla Online's promotion strategy: 1. Take the enemy by surprise. You must be innovative, willing to research your pay per click marketplace & build on the work of others, to continually surprise your competitors & delight your customers. 2. Know the terrain of the encounter. Your terrain is the thousands of pay per click keywords available to customers looking for your products/services. 3. Have greater mobility & speed. If your company is small it ought to even be mobile & be in a position to reply to pay per click market changes faster than the larger less mobile companies. 4. Make positive your use of information is better than your competitors. Your use of pay per click information must be better than your competitors i.e. Adwords, Adsence, Analytics & Webmaster tools. Guerilla promotion online ought to not rely solely on aggressive strategies but work towards identify rich niches that continuously improve your pay per click return on investment. Understanding your customer's behaviour & aligning this with the core benefits of your service offering can provide a competitive advantage. Marketplace competitive analysis & continuous keyword research provides the necessary level of insight that small business need to continuous create their pay per click campaigns. The proactive use of Google Analytics information & the use of evolving bid strategies can quickly identify the best time of day & positioning for individual keywords & make positive the correct balance between click through rate & conversion rates. Continuously updating the creation & rotation of keyword specific ads provides maximum exposure on your best performing keywords to deliver a greater click through rate (CTR). The challenge for small businesses is to find the time & resources to undertake these actions & to do so within the context of their business goals. The key is to gain the appropriate level of support from a pay per click campaign specialist, keeping costs to a maximum whilst delivering a bespoke pay per click campaign that carefully targets & engages their customers. Guerilla Online provides the step by step necessities for a successful pay per click campaign management, supporting small business to undertake the key campaign improvements at no cost but their time.